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IKEA is undoubtedly one of the world's most successful, enigmatic, and recognisable global brands. Last year nearly 800 million people in 49 countries visited its stores, which had a turnover of more than £30 billion.
In a major new three-part series, our cameras explore the world of IKEA, from the design studios to factories and stores, for the very first time.
Few companies can legitimately claim to shape the way we live today. Fewer still inspire a cult-like devotion in customers and employees alike. But IKEA is not like other companies.
The famously secretive Swedish furniture retailer is guided by the principle of creating 'the better everyday life for the many people'. But what is the secret to its success? How does the machine of IKEA affect the people who work for it, and how does its ruthlessly efficient business model affect the world?
本·麦肯锡,唐纳尔·罗格,大卫·马祖,卡麦伦·比康多瓦,西恩·帕特维,罗宾·泰勒,艾琳·理查兹,科里·迈克尔·史密斯,莫蕾娜·巴卡琳,克里斯·乔克,凯莉·P·威廉姆斯,杰西卡·卢卡斯,本尼迪克特·萨缪尔,卡梅隆·莫纳汉,佩顿·利斯特
迈克尔·道格拉斯,诺亚·尤佩,蒂博·德·蒙塔朗贝尔,丹尼尔·梅斯,露德温·塞尼耶,埃迪·马森,马克·迪莱特,西奥多·佩尔兰,阿萨德·包伯,让娜·巴利巴尔,Murat Subasi,约翰·霍林沃思,杰克·阿切尔,马克斯·利伯特,Devonté Sackitey,François Legrand,Robbie Nock,Jesse Guttridge,Lou Ladegaillerie,Anaïs Spinelli-Herry,Antonin Schopfer
莫妮卡·洛佩拉,Valentín Villafañe,Alián Devetac,克里斯蒂安·塔潘,Angela Cano,Enrique Carriazo,Marcela Benjumea,Johan Rivera,Ilenia Antonini,Carlos Manuel Vesga
约瑟夫·摩根,丹尼尔·吉里斯,菲比·汤金,查尔斯·迈克尔·戴维斯,丽亚·派普斯,丹妮尔·坎贝尔,克莱尔·霍尔特,丹尼尔·沙曼,斯蒂文·克鲁格,塞巴斯蒂安·罗奇,娜塔莉·德莱福斯,Yusuf Gatewood,Peta Sergeant,蔡斯·科尔曼,Nishi Munshi